Who is Aflac

by Darla Wood

Title

Who is Aflac

Artist

Darla Wood

Medium

Photograph - Digital Photography

Description

This duck wants to know......who is Aflac ?

A note about AFLAC-
Since December 1999, the company's identity and brand has become more widely recognized as the result of TV commercials featuring the Aflac Duck, who frustratedly quacks the company's name to unsuspecting prospective policyholders. The duck concept and all of the commercials to date have been created by Kaplan Thaler Group, an advertising agency based in New York City. Struggling to come up with a concept to make the big but relatively obscure insurance company's name memorable, one of the agency's art directors stumbled upon the duck idea while walking around Central Park at lunchtime uttering, "Aflac, Aflac." He soon realized how much the company's name sounded like a duck's quack. The Aflac Duck character has now starred in more than 30 commercials. The Aflac Duck is enshrined on Madison Avenue's Walk of Fame as one of America's Favorite Advertising Icons.

Photograph of this West Indian Whistling Duck was taken on Grand Cayman island.

Uploaded

April 28th, 2013

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